What’s a Hinterland?
What’s a Hinterland? Well, to Wiki and the educated world “Hinterland” means: the land beyond the known port city, the unexplored rural country or a person’s vast knowledge that is unlimited by parochialism and short sightedness.
To us it means: Stop wasting your life drinking the same corporately-diluted beer and challenge your palate to a brew that has a rich heritage, a bold passion and a story that will make you way more exciting to others. The same philosophy lives in our kitchen where we push ourselves to experiment with interesting combinations of perfectly paired flavors– each one designed to inspire our guests.
My wife Michelle and I started Hinterland in an old cheese factory just outside of Green Bay, Wisconsin (my home town) with nothing more than our own limited funds, sweat, passion and insanity. It was 1995, and we were 24 year old college grads grinding out corporate jobs and dreaming of doing something that people actually appreciated. While trying to discover the meaning of life, I poured most of my effort into music and tried to land a record deal while playing with the band Lucky in San Francisco. Our coast to coast travels in my VW Bus, twists and turns landed me a gig as editor for Beer, The Magazine where I just got hooked into the beer-making world. It was this explorative journey to find our own Hinterland that gave the brewery its name and its mission.
In 1995, after I nearly burned down the brewery (not kidding), we decided to expand and renovate a turn-of-the-century Green Bay meat-packing warehouse into a production house—and a restaurant featuring farm-to-table culinary experiences.
Now twenty years later, Michelle and I still lead the spirit of Hinterland through a passionate and talented staff. Along the way, we’ve launched three restaurants because we believe in great ingredients and great tasting experiences. At the end of the day, we really enjoy hanging out with friends talking about killer beers and exceptional food.
We invite you to try our Hinterland beer at our affiliated restaurant, The Whistling Swan Inn and Restaurant in Fish Creek, WI. We are also more than excited to invite guests to experience our latest restaurant, located across the street from Lambeau Field in Green Bay’s Titletown District. This new location takes the pioneering, Hinterland philosophy to a whole new level. Come visit us and I’m sure you’ll agree.
Owner, Brewer, Food-Fanatic, Drummer and Extreme Sport Enthusiast
Join us for a Brewery Tour when we will share fun stories from the Hinterland, facts about the brewery and, of course, a few beers.
Brewery Tours are currently not being offered due to COVID-19.
Tours include a souvenir glass and a beer. Tours reserved on a first-come, first-served basis. Guests should arrive 15 mins prior to their tour.