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Wisconsin's Craft Spirit, Now in Japan

Born in the wilds of Wisconsin and brewed with passion, Hinterland brings the bold taste of American craft beer to Japan. For those ready to explore something new.

Brewed For Japan, From The Heart of Wisconsin.

For over 30 years, we’ve crafted bold, flavorful beers inspired by the rugged spirit of the American Midwest. Rooted in Green Bay, Wisconsin, our name comes from the unexplored land beyond the known — a symbol of adventure, independence, and discovery.

Now, for the first time, we’re proud to bring that spirit to Japan – brewing new and specific recipes exclusively for the Japanese market. Whether you’re a craft beer lover or just curious to explore something new, Hinterland invites you to taste what Wisconsin craft brewing is all about. Each beer tells a story. Each sip is a step into the American Midwest.

Why choose hinterland?

American Craft, Without the Excess

Crisp, smooth, and brewed to pair effortlessly with both Western and Japanese dishes.

Independent, Not Industrial

We’re a small team from Wisconsin brewing with care. No shortcuts, just real beer.

Every Beer, A New Adventure

Hinterland beer brings bold American flavor, made to enjoy slowly and with good company

Discover Wisconsin Craft Beer

From American IPAs to Crisp Lagers to Fruited Wheats

Blueberry Wheat

A crisp American wheat ale infused with real Michigan blueberries, offering a subtle burst of summer flavor. This refreshing brew balances light malt sweetness with a hint of tart fruitiness, making it perfect for warm days and easy sipping.

Brewmaster Notes:

Crisp, wheat ale with a subtle hint of real Michigan blueberries to add that burst of summer loving memories.

Cherry Wheat

Inspired by endless summers in Door County,  the creation of this beer was truly a labor of love. Always light to drink, this brew has a refreshing cherry hint of a summer to remember.

Brewmaster Notes:

Crisp, clean mouthfeel and light in body. Notes of tart, Montmorency cherry. A great summertime brew!

Packerland Pilsner

This crisp, German-style pilsner was brewed for tailgates, celebrations, and everyday wins. Packerland brings a refreshing balance of floral hops and clean malt that’s as classic as the Midwest itself.

Brewmaster Notes:

Bright golden body with a fluffy white head. Notes of noble hops, biscuit malt, and a dry, snappy finish.

Jamaican Haze IPA

This tropical, hazy IPA delivers a smooth rush of island flavor and aroma. Inspired by the laid-back vibes of Jamaica, it’s brewed with real citrus and exotic hops for a balanced and juicy escape.

Brewmaster Notes:

Golden haze with bursts of mango, citrus, and pineapple. A soft mouthfeel and low bitterness make this a dangerously crushable IPA.

India Pale Ale

This timeless IPA is a bold tribute to the West Coast style. Crafted with American hops and a crisp malt backbone, it’s the kind of beer that never goes out of style—and never fails to hit the spot.

Brewmaster Notes:

Copper-hued with aromas of pine and grapefruit. A clean bitterness balanced by caramel malts and a dry finish.

Saving Gracie Brown Ale

The second brand in our gluten free lineup, this limited release is the start of a diverse collection of gluten free beers that all beer lovers can enjoy.

Brewmaster Notes:

 

Brewed with malted millet and buckwheat, fermented with gluten free Kveik yeast. This alt-malt brown ale features notes of caramel, pecan and honey.

Saving Gracie Juicy IPA

Brewed with malted millet and buckwheat and infused with juicy Galaxy and Lemondrop hops, this hazy IPA packs all the flavor and satisfaction of a conventional beer — without the gluten.

Exploring the boundaries of beer has always been part of Hinterland’s adventure.

Founder and CEO, Bill Tressler’s catalyst to develop this alternative-malt IPA was when his daughter Grace, Hinterland ambassador and beer lover, had to go gluten free in 2021. Her diagnosis inspired the drive to develop a great-tasting gluten free beer that every IPA lover can enjoy.

Saving Gracie Vienna-Style Lager

The third brand in our gluten free lineup, this release continues our diverse collection of gluten free beers that all beer lovers can enjoy.

Brewmaster Notes:

Brewed with malted millet and buckwheat, this beer is light and refreshing, with a touch of sweet and toastiness. An ever-so-subtle noble hop bitterness provides a perfect balance to this crisp lager.

Meet the Saving Gracie Lineup

Gluten-free beers. Full craft flavor.